logo Process sketching

Design begins with the organization of information.

Design Lift works through an adaptive approach to new product development by mapping a flexible design process to project objectives. This creates informed solutions that are focused tightly on the needs of customers and users.

The design process is mated to the appropriate tools and methods structured to obtain objective insight and provide actionable information. Early customer contact during the research phase centers on understanding customer needs rather than features. This level of access and insight validates the process, the concept and the solution throughout the development process with periodic customer involvement.

The goal is to develop an integrated solution linking your product directly to customer values, creating design expressions that work across all levels; your organization, brand, customers, and the people who use your products. Think of this process as forming a relationship between your customers and your brand with tangible products that communicate thoughtful consideration and trust with every use.

Goals drive the program scope
  • Define goals & business objectives
  • Define program Meta data, system/platform, stakeholders and vision
  • Outline Marketing Strategy; Brand and product positioning with channels & support
  • Competitive landscape, opportunity mapping & barriers to entry
  • Characterize customers & users; Create & evaluate personas & scenarios
  • Identify emotive triggers, and connection between value proposition and critical features
  • Identify usability & human-factors issues; item / system / platform
  • Identify constraints and thresholds
  • Cradle-to Grave environmental considerations & objectives
Discovery and immersion, an impirical process
  • Primary research- Plan, Program & Observe, Who, What, Where, When, How & Why?
    • Contextual observation - PEAR People, Enviroment, Activities & Resources
    • Conceptual ideation & product definition
    • Ethnography to define societal aspects of human interactions and opportunities
    • Empathic research to understand the problems and issues they encounter
    • Inquire, engage, capture and document; subjective and objective
  • Usability perceptions & Human-Factors involved, Interface, handling, grip, control, feedback
  • Identify Tacit, Latent & Unarticulated needs
  • Compare functional, operational, and emotional or psychological needs
  • Identify Issues, Insights and Opportunities
  • Identify potential connections between your brand and those using your products
Conceptual ideation & product definition
  • Research review; PEAR, People, Enviroment, Activities & Resources
  • Design ideation; function mapping and criteria; metaphors, symbols and stories
  • Conceptual design integration;
    • Function, features
    • Interface and experience, reinforcing those connections between brand and customers
    • Human-factors, usability and affordances
    • Mechancial & electrical engineering considerations,
  • Begin conceptual and structural scaffolding
    • Sketch-format design studies, visual & schematic maps, screens, mock-ups
    • Preliminary CAD modeling, volumetric and configuration design studies, block-diagrams
  • Early Prototyping; kinda-works-like and whaddya-think?
  • Functional prototyping; wire, screen, handling, form-factors and mechanical functionality,
  • Concept and usability validation; Is this concept feasible? Would this do what you want?
  • Design integration & adjusted CAD modeling, surfacing
Design development for implementation
  • Design integration
    • Mechanical and electronic integration
    • Manufacturing and supply-chain review
    • Human-factors and usability functional integration - control - input - response
    • Design-language, branding, positioning & trade-dress
  • CAD Modeling refinement, surfacing and solids
  • Prototype; production equivalent, final fit and finish
  • Final validation review; function, performance, usability & human-factors and experience
  • Customer usability & survey
  • Pilot mfg w/ launch team
  • Sustaining development, Cost-redux
  • Next-Gen, Product line extension

Design Lift works at expert levels with an extended network of professionals providing marketing, field research, human-factors and ergonomics, engineering, and can extend out to pilot production. These working relationships developed over years enable Design Lift to work with the best in the industry.

Copyright © 2015, Design Lift, LLC, Lake Worth, Florida, USA 06.04.2015